Perhaps this is less of a problem today when less information is printed and more is presented digitally for events, but nevertheless, it can add up. When event boxes of literature started taking over the lounge every time we had delegate folders to collate ahead of an event we realized it was time to move to a more purpose-built office solution.
One of the things we struggled with as our business grew was storage space. You might have to live with this for a long time, so make sure you are happy with your corporate identity. Identify any gaps in your skillset and work hard to strengthen these areas through paid work or volunteering.
Furthermore, our regular clients increasingly wanted us to hold some of their materials and branded items between events which put a further strain on storage space.
Tools and design packages are available if you have the skills to create this yourself, otherwise, a graphic designer should be able to create your company identity for you for a reasonable price. If you have gaps in your skill set and are not confident managing large-scale events in specific areas, be honest with yourself.
List the core areas where you know you have an edge. They can also design your stationery and business cards, which can be printed for a small outlay. Sort out your online presence: This should include the types of events you are most confident and passionate about planning or expert knowledge of an industry or subject.
If necessary teach yourself how to use tools that will benefit you as a small business. Brand guidelines should be created, detailing the correct use of your logo, font, colors, placement and so forth Consider how your logo will reproduce in different situations, such as reversed and on social media, badges, business cards, websites.
Aim for the same handles across all networks for consistency. Design Your Logo and Develop Your Company Brand Identity When your company name is decided and registered you can start creating your company logo and branding.
If you need to keep costs down, teach yourself core skills that you will need, such as email marketing platforms, survey tools, accounting programs, design systems and website building. If there is a specific genre or size of event that would push you outside of your comfort zone or take you too far away from your true passion you are best to set your limits now.
Today, many of these programs are available online and there is a wealth of video tutorials and written content to help you learn how to use them. Develop your corporate identity: Know your personal liability in terms of different business options in case the business fails Find out the setup costs, process, ongoing administrative commitments and growth potential of different business entities Compare and contrast the tax implications of being a freelancer, compared to running a company.
We invested in bigger and better printers, event equipment, marketing materials, banners and so forth, but this investment also takes up space.
You will need your logo in different formats such as. Also, be honest and consider what your weaknesses are. Work out which business entity is right for you: Analyze whether your specialty is broad enough to make a living from or whether you need to go wider.
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