Because of the quality and value in the Nike brand promotion and placement have been key to our success over our competitors for the same segments.
It has an excellent brand name throughout the world. Although their social media presence is very strong, PUMA is not one of the first companies that come to mind whenever I think about purchasing athletic shoes and apparel. How much was Puma situation analysis last year for the following: Our corporation spans the globe to better serve Olympic athletes, professional sports teams, runners, cross-trainers, and common athletes.
More advertising and branding to tap newer customers 5. They do not specify a warranty along with their products.
This boosts customer appeal as it acts as a walking advertisement. Lastly the other major endorser of the company is PGA star Rickie Fowler, a top 10 golfer who has taken the golf world by storm while also pushing the boundaries with his golf dress and attire.
A higher demand is evident in the 4th quarter due to seasonal Christmas sales. For example, in the 60s, they were the first sports shoe to use the vulcanization production technique.
Nike, not surprisingly due to our success, has many competitors which try to appeal to our targeted markets. Nike soccer is different from all other segments in their entire market. Soccer teams, football teams, tennis teams PUMA does a great job of tapping into a multitude of sports including soccer, track, and more recently golf.
The combination of these 3 endorsers has assisted in marketing this historical brand. Honestly, I think I have owned one pair of PUMA shoes in my lifetime but nonetheless it is still a brand that I view as successful in the sports world.
Imitations of Puma brand is extensively increasing causing losses 4. Their extensive product range, from world class football boots to casual hoodies, helps to reach a wide audience and therefore they can reach a large target audience.
This means that they have a huge target audience MBASkool. The Nike footwear comes with a complete money back guarantee if the customer is not completely satisfied. Many of our competitors lower the quality of products there for are able to sale their products for a lesser price than ours, but still lack the quality in our brand.
Reebok operates through a network of department stores, sporting goods, specialty retailers, company-owned stores, licensees thus having a better reach. On Twitter, Nike has a massive 5.
Reebok has its business spread in more than 80 countries, along with Adidas Weaknesses 1. The typical customer rents a home rather than owning their own.
Distribution of our products to our segments is fast and efficient by freight, air, and ground to all markets. Most consumers are located in Eastern Coast region. Puma still has to increase its foothold in the emerging market Threats 1.Essays - largest database of quality sample essays and research papers on Puma Situation Analysis.
SWOT Analysis of PUMA SWOT Analysis. PUMA, branded as PUMA, Cobra Golf and Dobotex, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Germany.
The company was founded in by Rudolf Dassler. • The current economic. -Puma have tie-up with many famous company like Ferrari -Puma is highly focusing on rich research and innovation in its products.
-Puma. Mission, Vision, Business Plan, and Corporate Strategy of Puma Mission of Puma: The mission statement of Puma is “ PUMA WILL BE THE FASTEST SPORTS BRAND IN THE WORLD” Vision of Puma: Puma’s vision looks at the world which is safer, more creative, sustainable, fastest brand for the generations to come.
I. Situation Analysis. A. Current Year's Results - Elizabeth 1. Nike’s marketing objective, for fiscalfocused on providing a quality product, at a competitive cost in more diverse markets to attract a broader consumer basis. 2. Organization's sales, costs, market share, and resulting profit or loss.
Feb 11, · STRENGTHS When I think of the footwear and apparel brand PUMA, I think of a company that has diversified itself and has penetrated many sports markets. Honestly, I think I have owned one pair of PUMA shoes in my lifetime but nonetheless it is still a brand that I view as successful in the sports.Download