The company had a great start with their good long history but it just needed that final push. In the first two weeks of the company had more sales leads than in all of and combined.
Generate campaign ideas and strategies Identify all of the business goals that will need marketing support. Looking at the ads, there are several examples of tactics discussed from class.
Since the founding of our company, we have kept our priorities straight by reminding ourselves every day of the promises we have made to our policyholders: All the initial spots for Aflac comprised of one central theme.
Also from Day 12, the commercial displays the elaboration likelihood model. In July the Duck made his premiere in Japan, where it was just as successful.
Write a search-optimized press release and post it on your site; distribute release and pitch to a key industry reporter. Continually test and improve Even on a small campaign, you can evaluate your ad, your copy, your list or other factors before you spend your entire budget.
It also saw annualized premium sales jump This duck has done wonders in the US, Japan and else where. When people watched more and more of these commercials they already knew what they were getting and that was Aflac. Receive information request from prospect via landing page form.
How I Did It: It was also the largest provider of guaranteed-renewable insurance in the United States. Access detailed step-by-step plans in our new marketing website. The Aflac Duck continues to be a focal point for the Aflac marketing strategy.
According to me the reason behind the effectiveness of this campaign is breaking up the clutter and standing out of all the prevailing campaigns. We carefully tested each campaign concept submitted by applicants, and while they were all strong, we felt that Publicis was most aligned with our goals and mission of maintaining our position as the industry leader.
AFLAC has a brand name which became popular after the duck commercials. In short, the Aflac Duck is here to stay and just like the rest of us, will continue to evolve with the times, staying true to his values.
Aflac issued 98 percent of its coverage on a payroll-deduction basis. One man was praising his insurance company, which helped him pay his out-of-pocket expenses following a serious accident. Be creative — your market is bombarded with messages daily, so grab their attention and engage them.
The prospector characters joke about "some newfangled one-day pay machine;" but, little do they know that SmartClaim technology has made it a reality.
A Voluntary Certification Approach. What is your long-term vision for the brand? This public involvement strategy has worked tremendously. This is where the duck comes in. This is the reason I liked the commercials, I found the following commercial the best in my opinion.
Run a series of paid search ads. While repeating the name in an effort to memorize it, the ad agency employees noticed that it sounded a little like a duck quacking. Aflac had a good reputation, but its difficult-to-remember name impeded its efforts to attract new customers. With the help of the Aflac Duck, the company will bring the initiative to life across a wide variety of media in unique ways.
The effort introduces consumers to One Day Pay, an initiative in which the company processes, approves and disburses payment to policy holders for eligible claims within one business day.
The Duck was a major success. Using the humor of the duck repeating the company name distracted you from what the company s trying to sell but you remembered the name and it made you interested in what the company was. In all the early advertisements, it started with a small group of discussing a recent accident or trying to decide what insurance company they should buy policies from.
In the new spot, the Aflac Duck and two hikers come across a pair of prospectors who are mining for claims on a riverbank. The Duck made return appearances on the program throughout the month, promoting the charity effort.
This next encounter confirmed Amos had found what he had been looking for.
AFLAC has fashioned the duck as an icon. Email the non-respondents one last time. Aflac has consistently ranked high in brand awareness, thanks to our incredible Aflac Duck.As a result of the long-running campaign, Aflac’s brand recognition jumped from 12% to 90%, and increased sales catapulted Aflac into a leadership position in the supplemental insurance market.
Inthe campaign keeps evolving. Aflac Marketing. By hitting submit, I agree to receive autodialed calls and texts from Aflac, an independent contractor Aflac associate, and Sutherland Global Services and MG LLC d/b/a TRANZACT working at Aflac’s request, at the number provided.
AFLAC is recognized as the number one provider of supplemental insurance. We can say that one thing behind this success is the duck campaign carried by the company.
Aflac is launching what it is calling the largest, most integrated marketing campaign in its history. The effort introduces consumers to One Day Pay, an initiative in which the company processes.
In this paper, the Duck campaign strategy will be discussed along with the history of Aflac, target audience and competition of Aflac, and the successful outcome of the campaign. History The American Family Life Assurance Company was founded in Columbus, Georgia by three brothers, John, Paul, and Bill Amos inDownload